Coca-Cola has been one of the most recognizable brands in history, and its collectibles continue to attract both casual buyers and serious investors. From the early 1900s to today, Coca-Cola has produced a wide variety of advertising items that are now highly sought after at estate sales.

What makes Coke memorabilia so popular is its blend of nostalgia and design. The brand has always leaned into colorful, eye-catching advertising, which makes its collectibles easy to display and fun to hunt for.

Here are some of the most valuable Coca-Cola items you should look out for:

• Vintage Signs: Porcelain and tin signs with the classic red-and-white logo are among the most recognizable. Condition and size matter, with large signs often fetching the highest prices.
• Glass Bottles: Early contour bottles from the 1910s and limited releases are collectible. Embossed lettering and city-specific bottles can bring in big numbers.
• Serving Trays: Decorative trays featuring the Coca-Cola girls from the early 1900s remain popular. Rare designs and trays with minimal wear are especially valuable.
• Vending Machines: Smaller, vintage Coke vending machines from the 1940s and 50s are highly collectible. Restored machines can bring in thousands of dollars.
• Clocks and Thermometers: Functional advertising items like Coca-Cola clocks and outdoor thermometers are always in demand.

When shopping at estate sales, pay close attention to condition. Collectors prefer items with minimal rust, fading, or dents. Authenticity also plays a major role, so check for markings or manufacturing stamps that confirm an item’s age.

Coca-Cola collectibles remain one of the most reliable categories to pursue. Not only can they deliver strong resale value, but they also carry timeless appeal for display in homes, shops, or personal collections.

Four Sales is the leading estate sale company in Virginia, DC and Maryland. For the past 40+ years, Four Sales has conducted over 3,000 estate sales in Virginia, DC and Maryland. Four Sales estate sales headquarters is in Alexandria, Virginia with regional offices in Charlottesville, Virginia and Annapolis, Maryland.